DESCRIPTION
Project: participation in the international fair “devotio” 2026 - (devotio 2026)
DEVOTIO is a major international exhibition dedicated to products and services for the religious world. Due to the diverse range of exhibitors and the richness and quality of the exhibition and cultural offerings, it represents the most important global event for industry professionals. Our project focused on participating in its fifth edition, which took place in Bologna, Italy, from January 31 to February 3, 2026.

PURPOSE OF THE PROJECT
From a strategic perspective, participation in the trade fair is considered essential to achieving the objectives of entering new markets, promoting the company’s image, and increasing sales abroad. The trade fair will allow us to increase our brand visibility, interact directly with both potential and loyal customers, consolidate professional relationships with suppliers and partners, and establish new business contacts.
It will also be an opportunity to engage with industry specialists and similar businesses, useful for monitoring the responsiveness of our offerings to market needs and, if necessary, plan appropriate strategic adjustments and changes.
In addition to the obvious economic opportunities described, participation in the event is also considered essential to promoting the ad hoc projects created to celebrate the election of the new Pontiff, Pope Leo XIV. Specifically, these include the following commercial and editorial products, all featuring his image: Pope Leo XIV book in various languages; series of fine parchments; High-quality and non-high-quality commercial products (high-quality and non-high-quality rosary boxes - sacred images - prayer booklets - rosaries of various materials).

RESULTS

The project is geared toward achieving the strategic objectives of innovation, business expansion, especially abroad, and corporate growth. The first significant and related results include:

• The presentation of new religious products and editions, particularly related to the election of Pope Leo XIV, with a strong return in terms of sales and market impact.
• The strengthening of relationships with existing customers and the acquisition of new international customers, with a significant overall increase in orders.
• Improved competitiveness and company performance, with clear signs of development.
• Positive trends in both quality and quantity, with good prospects for the future.

FURTHER INFORMATION

The project entitled “Participation in the international fair “DEVOTIO” 2026” was supported by the Lazio Region thanks to the “SME internationalization voucher 2026” under the ERDF 2021-2027 program pursuant to Resolution no. G13369 of 15/10/2025 (lump sums pursuant to paragraph 1, letter c, of art. 53 of the RDC and paragraph 1 of art. 55 of the RDC), and admitted to funding with Resolution no. G05216 of 20/04/2026 CUP F88C26001600006 – COR 25891101 for a total and all-inclusive amount of 15,240.00 euros.